Propertico
Year
'26
Client
Propertico
Service
Product
A digital-first real estate experience built at the intersection of design, technology, and high-value property investment.
© Propertico
Challenge
Propertico needed to break into Dubai’s high-stakes real estate market without a cohesive digital presence. The brand lacked a visual identity that conveyed trust and premium positioning, while the existing user journey failed to capture high-intent leads in a crowded, fast-moving landscape.
Solution
I led the end-to-end design and launch strategy, crafting a sophisticated brand identity and a high-conversion digital experience. By mapping a user-centric search journey and integrating premium visual storytelling, I established a consistent market presence resulting in a seamless, launch-ready platform that effectively balances luxury aesthetics with lead-generation performance.
Burq.io
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