About Me.
Senior Product Designer with 7+ years of experience — Crafting scalable design systems and intuitive workflows for complex B2B, Fintech, and Healthcare platforms.
Whether crafting a brand’s digital presence or capturing quiet moments through my lens, I approach every project with intention, care, and a keen eye for visual storytelling.
Experience
Senior UI UX Designer
Propertico
'23 - present
As a Senior UI/UX Designer at Propertico, I craft user-centered web experiences that balance functionality with business goals, enhancing the overall user journey. I focus on understanding user needs through research, usability testing, and feedback analysis. I translate insights into intuitive wireframes, interactive prototypes, and seamless user flows, collaborating closely with developers to ensure precise implementation. The result: a 75% increase in website engagement and a measurable boost in ROI, demonstrating the impact of thoughtful, user-focused design.
Senior UI UX Designer
Propertico
'23 - present
As a Senior UI/UX Designer at Propertico, I craft user-centered web experiences that balance functionality with business goals, enhancing the overall user journey. I focus on understanding user needs through research, usability testing, and feedback analysis. I translate insights into intuitive wireframes, interactive prototypes, and seamless user flows, collaborating closely with developers to ensure precise implementation. The result: a 75% increase in website engagement and a measurable boost in ROI, demonstrating the impact of thoughtful, user-focused design.
Product Designer
Folio3
'22 - 2023
I contributed to a range of impactful projects including Achelois Pharma, BURQ.io, and several others across diverse industries. Focused on crafting user-centered designs that aligned with business goals, I collaborated with cross-functional teams to conduct UX research, usability testing, and data-driven analysis to enhance overall usability and user satisfaction. Through strategic problem-solving and iterative design thinking, I delivered solutions that strengthened user experience and improved product performance resulting in an 85% increase in product engagement and measurable growth across key metrics.
Product Designer
Folio3
'22 - 2023
I contributed to a range of impactful projects including Achelois Pharma, BURQ.io, and several others across diverse industries. Focused on crafting user-centered designs that aligned with business goals, I collaborated with cross-functional teams to conduct UX research, usability testing, and data-driven analysis to enhance overall usability and user satisfaction. Through strategic problem-solving and iterative design thinking, I delivered solutions that strengthened user experience and improved product performance resulting in an 85% increase in product engagement and measurable growth across key metrics.
Senior UI UX Consultant
Medvidi
'20 - 2023
Designing patient-centered digital healthcare experiences across web and mobile, focused on clarity, accessibility, and trust. I conduct user research and usability testing to uncover patient behaviors and friction points, translating insights into personas, journey maps, and optimized care workflows. I create wireframes, prototypes, and high-fidelity UI aligned with WCAG accessibility standards and healthcare data privacy principles. Working closely with product and engineering teams, I iterate based on analytics and user feedback to continuously improve engagement and patient experience.
Senior UI UX Consultant
Medvidi
'20 - 2023
Designing patient-centered digital healthcare experiences across web and mobile, focused on clarity, accessibility, and trust. I conduct user research and usability testing to uncover patient behaviors and friction points, translating insights into personas, journey maps, and optimized care workflows. I create wireframes, prototypes, and high-fidelity UI aligned with WCAG accessibility standards and healthcare data privacy principles. Working closely with product and engineering teams, I iterate based on analytics and user feedback to continuously improve engagement and patient experience.
UI UX Designer
Digital Gravity
'19 - 2022
At Digital Gravity, I designed high-converting landing pages, boosting conversions from 45% to 87%, and crafted social media and brochure visuals for top MENA brands. Projects like Picpax, Buna, and Circle Mall benefited from my user-centered designs, blending creativity with strategy to drive measurable growth.
UI UX Designer
Digital Gravity
'19 - 2022
At Digital Gravity, I designed high-converting landing pages, boosting conversions from 45% to 87%, and crafted social media and brochure visuals for top MENA brands. Projects like Picpax, Buna, and Circle Mall benefited from my user-centered designs, blending creativity with strategy to drive measurable growth.
Software Stack
Figma
General Design Tool
Figma
General Design Tool
Framer
No-code web design.
Framer
No-code web design.
Photoshop
Image editing
Photoshop
Image editing
Illustrator
Graphic design
Illustrator
Graphic design
Claude
AI implementation and Research
Claude
AI implementation and Research
Miro
For research and brainstorming
Miro
For research and brainstorming
Services
1. Product Design
I create cohesive product identities that reflect your brand story and values, from UI elements and icons to color systems, typography, and design guidelines.
2. UX Research
I design intuitive, elegant websites grounded in UX research, balancing aesthetics with usability. By studying user behaviors and feedback, I craft digital experiences whether portfolios, landing pages, or full sites that truly connect.
3. Visual Indentity
I create authentic, atmospheric visuals that bring your brand to life, including lifestyle, editorial, product, and brand photography telling your story through every image.
4. Website Design
I design high-converting landing pages, social media visuals, and print collateral, delivering user-focused designs that drive up to 85% ROI.
5. Graphic Design
Designing visuals for both digital and print, including social media assets, lookbooks, packaging, posters, and other creative collateral.
Services
1. Product Design
I create cohesive product identities that reflect your brand story and values, from UI elements and icons to color systems, typography, and design guidelines.
2. UX Research
I design intuitive, elegant websites grounded in UX research, balancing aesthetics with usability. By studying user behaviors and feedback, I craft digital experiences whether portfolios, landing pages, or full sites that truly connect.
3. Visual Indentity
I create authentic, atmospheric visuals that bring your brand to life, including lifestyle, editorial, product, and brand photography telling your story through every image.
4. Website Design
I design high-converting landing pages, social media visuals, and print collateral, delivering user-focused designs that drive up to 85% ROI.
5. Graphic Design
Designing visuals for both digital and print, including social media assets, lookbooks, packaging, posters, and other creative collateral.
Years of experience
6+
Satisfied clients
25
Projects completed
40+
Industry awards
3
Certifications
'26
Enterprise Design Thinking
IBM
'22
Google UX Design Certificate
'26
Getting Started with Artificial Intelligence
IBM
'25
Agile Explorer
IBM